Once Yasso successfully transformed the ice cream aisle with their innovative low-calorie frozen Greek yogurt, their sights were set on the kids' ice cream category. To make this impact, they introduced a larger pack size featuring smaller bars, emphasizing the joy of sharing. Each flavor was brought to life through unique characters and engaging stories, enhanced by whimsical packaging and straightforward animations designed for social media. This approach reinforces the idea that snacking is more enjoyable when shared with a buddy.
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