AAA
Creative / TV & Video / Art Direction / Copywriting / In-House Production
Most insurance companies emphasize speed and convenience, showcasing technology like chatbots and online pricing tools. However, AAA sees this approach as misguided. Cars and homes represent years of saving; mortgages are commitments that can last a lifetime. The dedication, effort, and affection that individuals pour into these possessions demand a more thoughtful consideration. Treating them with less respect by rushing through the insurance process seems to undermine their significance. This campaign aims to restore a sense of humanity to an otherwise superficial industry, acknowledging the true value behind every car, home, and investment.
