Welcome to the Ranger Zone

Social / Creative / Art Direction / Design / Copywriting / TV & Video / In-House Production / 360 campaign launch

We assisted New Belgium in the launch of Voodoo Ranger IPA, focusing on social media initiatives that included the development of multiple campaigns and distinctive characters for the brand. Our efforts encompassed television spots, a film festival, and the establishment of an online store named the Vootique, which offered custom branded merchandise. We also created a social media feed featuring monthly animated shorts. The produced work included 2D character animations with voiceovers, licensed music, and original scored music. This comprehensive launch strategy facilitated the brand's achievement of the highest social engagement rate among alcoholic beverage companies, as well as the fastest-growing social channel in its category. Furthermore, it culminated in the record for the #1 craft beer launch of all time with Juice Force IPA.

Tall Boys Only

Let's face it, the dating scene can feel bleak. For people tired of mixed signals, ghosting, and bread crumbing, Voodoo Ranger launched TallBoysOnly.com, the #1 dating site for finding the 19.2oz can of your dreams, also known as a Tall Boy. Highlighting the brand's variety of 19.2oz IPA Tall Boy cans, Voodoo Ranger's new singles-seeking-singles destination includes everything you need to know about your favorite beers with profiles worth swiping right on. Whether you're into sweet Juice Force, irresistible Imperial or have your eye on smooth Tropic Force, finding a Tall Boy to crush is now easier than ever. This Campaign included launching a dating website, Voodoo Ranger Bad Date Hotline. Consumers can text 'BAD DATE' to 1-231-2-RANGER, and Voodoo Ranger will call you with an "emergency" phone call. Consumers can also attract their IPA BAE with Voodoo Ranger's limited-edition Eau De Hops. Inspired by the flavor notes of Voodoo Ranger, this exclusive IPA-scented cologne is specially formulated to attract beer lovers. The Eau De Hops will be available for purchase ($50) while supplies last at the Voodoo Ranger Vootique. The campaign was launched and supported by a CTV spot with social content driving consumers to the 360 campaign elements.