Executive Producer & Project Manager

Nike - Track Town

Billboards that were hand constructed and carved in wood represent a unique blend of craftsmanship and artistry. Each billboard is meticulously designed and shaped to scale, ensuring that it not only serves its purpose of advertising but also stands as a testament to traditional techniques. The use of wood adds a natural aesthetic that can enhance the visual impact of the billboard, allowing it to harmonize with its surroundings while still drawing attention.

For this event, the choice of hand-crafted wooden billboards is intentional, aiming to create a memorable experience that resonates with audiences. The tactile quality of wood and the intricate details achieved through careful hand carving showcase the skill and dedication of the artisans involved. Furthermore, these billboards can be tailored to reflect the event’s theme or message, providing a distinctive and engaging element that sets it apart from more conventional advertising methods.

In an age where digital and mass-produced media dominate, hand-crafted wooden billboards serve as a reminder of the beauty and value of skilled craftsmanship, creating a connection with viewers that is both authentic and lasting.