AAA is a not-for-profit organization offering automotive, travel, insurance, and financial services. Founded in 1902 by nine motor clubs, it now serves over 65 million members in North America, emphasizing safe travel and reliable transportation. Our communication strategies, including CTV, digital, social media, and print, engage current members and attract new ones. Each campaign showcases AAA membership benefits such as roadside assistance, travel planning, and insurance, addressing the diverse needs of our members. Through these efforts, we uphold AAA's reputation as a trusted partner in meeting automotive and travel needs while providing quality insurance and financial services.
The Plus Side campaign (highlights how AAA Plus membership enhances travel with essential benefits. Receive expert roadside assistance for flat tires, dead batteries, and more, ensuring peace of mind on trips. Enjoy additional towing services, trip planning, and travel discounts for a seamless experience. Join The Plus Side for confidence on the road, backed by a community focused on your safety and satisfaction. Travel freely with expert help available.)
Monthly Content Designed to engage AAA customers, we provide services and practical tips through creative formats like live-action videos, articles, animations, and voiceovers. This approach informs and enhances customer engagement with relevant content tailored to their needs.
