Volkswagen Routan - Babymaker3000 app
To support celebrity spokesperson Brooke Shields in her efforts to stop people from having babies just to get a Routan, we created the Babymaker3000, an app that let would be parents make a baby, without actually making a baby. We did a casting call and over 3,000 babies were captured in order to generate the end results and the whole thing turned out to be surprisingly accurate, and a heck of a lot of fun. And most importantly, Routan sales went through the roof. Wrangling babies for days was pretty insane to say the least!
How the website journey looked…
