ID.4 Launch
Design | Photography
The ID.4 is a major step forward for electric vehicles, promoting inclusivity in the EV market. As the first all-electric SUV aimed at a broad audience, its launch is crucial. The "Before ID.4" campaign highlights that a vehicle should benefit both the environment and individual lifestyles.
Many people think owning an electric vehicle means making sacrifices. Traditionally, electric cars have limited range, high costs, and designs that don't appeal to everyone, making it hard to switch from gas vehicles. The ID.4 solves these issues by providing a vehicle that meets both environmental goals and personal needs. This ensures drivers have a satisfying and improved driving experience while being eco-friendly, marking a new era in the auto industry.
TAOS Launch
Design | Photography
In 2021 Volkswagen has launched the smallest SUV in its fleet, TAOS. The campaign was centered around the small, joyful experiences this SUV can take you on. We have partnered with NYC’s Atlas Obscura to reinforce the everyday joys of life and send the consumers on extraordinary adventures just by scanning a QR code on the wild postings that were placed all over NYC. Headlining the experience with a Times Square billboard advertising the TAOS and the experience.
Meet the Volkswagens
