Noodles In Action
In a competitive landscape filled with Star Wars promotions, our approach focuses on transforming standard advertisements into sought-after collectibles. By crafting posters that feature beloved scenes from the Original Trilogy, we have added a unique twist—our noodles replace the central characters. This innovative strategy not only highlights our product but also appeals to the nostalgia and passion of Star Wars fans, inviting them to engage with our brand in a creative way. We also revamped the packaging creating 3D renders of Star Wars characters working with Lucas Films to ensure they were accurate. By merging culinary art with iconic pop culture, we stand out in a crowded market, creating memorable connections with our audience. We treated the product like a collectible partnered with the largest private museum of Star Wars collectibles, Rancho Obi Wan, to help understand how collectors think. We borrowed a priceless amount of highly regarded collectibles from their museum to give the necessary authenticity to curator a room and a website for fans to learn about some of the rare collectibles.
Awards:
Gold, Graphis Advertising Annual 2016
Communication Arts Advertising Annual 2016
DELUXE
Created a cross brand relationship sourcing high-end products and permissions to showcase the Kraft Deluxe brand. Cold calls to track down unique designer containers, getting permissions from Nambe, Orrefors, Tapio and more in order to use the items in Kraft advertsiing.
