The World's greatest flyers fly American.
Branding | Design | Photography | 360 Campaign Launch - New Uniforms | Website | Print | Live Action
After merging with US Airways, American Airlines launched a rebranding effort to create a new logo and regain its leadership in aviation. This included the World’s Greatest Flyer advertising campaign, which was central to the rebranding. Changes went beyond looks, affecting many areas. The rewards program was improved to better engage customers, and the uniforms were updated for a modern brand image. American Airlines also enhanced its B2B Flagship offering for corporate clients. A new website was created to simplify the experience for travelers and partners. The rebranding included an iOS sticker pack for social media interaction and a national Out Of Home (OOH) campaign to boost visibility. Overall, these initiatives helped reaffirm American Airlines' posi
